Buy the top of the page while SEO compounds.
SEO is the cheaper channel eventually. Paid is the faster one today. Run together, the paid spend funds the wait and the organic work lowers what you pay per job over time.
Local Services Ads sit above everything
LSAs appear above the map pack and above the paid search results, and you pay per lead rather than per click. For most trades that is the single highest-intent placement on the page — and getting Google Guaranteed takes a background check and license verification most competitors never bother finishing.
- We handle the Google Guaranteed application, licensing and insurance verification end to end.
- Lead disputes get filed every week, so you are not paying for wrong numbers and spam.
- Budget and service areas get tuned against the jobs you actually want, not the ones that just call.
Search campaigns that answer to the calendar, not the dashboard
A cheap click that never books is expensive. We tie campaigns to call tracking and form routing so the optimization target is booked work, and we prune the search terms that waste budget every single week.
The parts that usually get skipped
- Negative keyword sculpting, weekly — “free”, “jobs”, “DIY”, “how to”, competitor names you do not want.
- Call-only campaigns for emergency intent, where a landing page just adds friction.
- Ad schedules matched to when your phones are actually answered.
- Dedicated landing pages, not the homepage — built as part of your included website.
What paid costs to run
Management is included in the Market Leader plan. Ad spend is paid directly to Google and stays yours — we never mark it up or take a percentage of it.
Get my free audit (469) 649-3413How the paid side runs
Transparent, tracked, and pointed at booked jobs.
Conversion tracking verified or rebuilt, call tracking installed, historical waste identified before a dollar of new spend goes out.
Campaign structure, ad groups, negatives, extensions, LSA profile and dedicated landing pages built and launched.
Every week, the terms that spent without converting get negatived and the ones that booked jobs get more budget.
Not impressions. Cost per call, cost per form, cost per booked job, side by side with your organic numbers.
Paid search questions.
Still unsure? Call (469) 649-3413 and ask. No script, no discovery-call gatekeeping.
How long until I am on the front page of Google?
Do you require a long-term contract?
How do you report results?
What does the free front page audit actually include?
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Find out what your competitors are paying per lead.
The free audit includes an estimate of what the businesses above you are spending, what they are bidding on, and where the gaps in their coverage are.