Local SEO for service businesses

Be the first name
they call in your city.

Front Page Ranking puts roofers, plumbers, HVAC companies, electricians, remodelers, med spas and law firms on the front page of Google — and inside the local map pack — where more than nine out of ten search clicks actually happen.

Brand-new website includedMonth-to-month, no lock-inOne client per market
BusinessesSample data
1
Reyes Roofing & Exteriors
★★★★★ 4.9 · 214 reviews · Plano
You
2
Northside Roofing Co.
★★★★ 4.4 · 61 reviews
3
Lone Star Roof Systems
★★★★ 4.2 · 38 reviews
Tracked keywordWasNowΔ
roof replacement near me4242▲41
emergency plumber plano2727▲25
ac repair near me5555▲52
garage floor coating dfw1919▲18
landscaping company frisco3333▲31
0 of 12
Terms on page one
+0%
Inbound calls
142
Local keywords our clients hold on page one
3.4×
Median lift in tracked inbound calls by month six
14
Service trades we have ranked in
$0
Website build fee — it is included in every plan
The math of the front page

There is no second page.
There is only the front page.

Search behavior is not a gentle slope, it is a cliff. Position one takes roughly a quarter of every click. By position ten you are fighting for scraps. Page two effectively does not exist.

A number four ranking is not “close.” It is a third of the phone calls the company at number one is answering right now.

That gap is the entire business case. Everything we do — technical, local, content, paid, conversion — exists to close it in the cities you actually serve.

How we do it
Position 127.6%
Position 215.8%
Position 311.0%
Position 48.4%
Position 56.3%
Position 102.5%
Page two0.6%

Share of organic clicks by result position — aggregate industry benchmarks.

What is a front page ranking?

A front page ranking is any position on the first page of Google results for a search someone actually makes — including the three businesses in the local map pack, which on a phone occupy the entire first screen.

It matters because search behaviour falls off a cliff rather than a slope. Position one takes roughly a quarter of all clicks, position ten takes about one in forty, and page two takes well under one percent. For a local service business, a front page ranking is not a vanity metric — it is the difference between the phone ringing and a competitor four miles away answering instead.

Front Page Ranking is named after the only outcome we sell. We do not report impressions, share of voice or keyword counts. We report where you were, where you are now, and how many calls it produced.

How front page ranking is earned

Four inputs, in the order they matter for a local service business:

  • A site that can hold a ranking — fast, structured one page per service per city, marked up with schema.
  • A complete Google Business Profile — correct categories, services, hours, photos and posts.
  • Prominence — reviews arriving steadily, consistent citations, and links from sources Google already trusts.
  • Conversion — because a front page ranking that does not produce a call is a statistic, not revenue.
See the full process
Included, not upsold

A brand-new custom website, built into every plan.

Most agencies quote you five figures for a site and then charge you again to market it. We build you a fast, custom, conversion-focused website as part of the engagement — because ranking a slow, generic site is throwing your money away.

Custom design, not a template
Built for Core Web Vitals
Every service & city page you need
Schema markup on every page
Call tracking & form routing
Hosting, SSL & backups handled
Mobile-first, accessibility checked
You own it if you ever leave
See what we build
Typical agency build: $6,000–$15,000
$0
Included with any monthly plan. No setup fee, no build fee, no “website deposit.” We start on it the week you sign.
What we do

Four levers. One outcome.

We do not sell channels, we sell position. Each of these exists because it moves you up the page, or converts the traffic once you are there.

Local SEO & Map Pack

The three-result map pack sits above everything else on a phone. We build the Google Business Profile, citations, city pages and location signals that get you inside it for the searches that end in a phone call.

GBP optimizationCitation cleanupGeo-grid trackingCity & service pages
Learn more

Google Ads & Local Services Ads

Rankings compound slowly. Paid buys you the top of the page while they do. We run Search, Local Services Ads and call-only campaigns tuned to cost per booked job, not cost per click.

Search & call-onlyGoogle GuaranteedNegative sculptingCall tracking
Learn more

Website Design & Build

Included with every plan. A fast, custom, schema-rich site where the next step is obvious above the fold on a phone — because traffic landing on a slow, vague website is traffic you paid for twice.

Custom designCore Web VitalsLanding pagesForm & call CRO
Learn more

Reviews & Reputation

Review count, velocity and recency are ranking inputs in the map pack, and the deciding factor once someone is comparing three names on a screen. We automate the ask and handle the responses.

Review automationResponse managementReputation monitoring
Learn more

Local service businesses only — and one client per service category, per market.

The engagement

How a local business gets to the front page.

This is a sequence, not a menu. Each stage depends on the one before it — which is why we will not sell you links before your site can hold a ranking.

01

Teardown

Full technical crawl, a map-pack geo-grid of your service area, competitor gap analysis and a keyword map tied to revenue, not search volume.

Days 1–7
02

Build

Your new custom website goes into production: structure, speed, schema, service pages and a city page for every market you want to win.

Weeks 2–6
03

Foundation

Google Business Profile rebuilt, citations cleaned, internal links wired, tracking installed. The unglamorous work everything else stands on.

Weeks 2–6
04

Authority

A publishing cadence you can defend, earned links from sources Google already trusts, and reviews arriving on a schedule instead of by accident.

Month 2 onward
05

Compound

Double down on what ranked, prune what did not, expand into adjacent services and nearby zip codes. One plain-English report every month.

Ongoing
Selected results

Position moved. Phones rang.

Client names withheld by request. Figures come from tracked call and ranking data over the engagement window shown.

Roofing contractor · North Texas

Storm season captured instead of chased.

A rebuilt site with a city page for every suburb they serve, launched before storm season, turned the busiest ten weeks of the year into the highest-margin ones.

3.1×Organic leads
-41%Cost per lead
HVAC company · DFW

From page three to the map pack in five suburbs.

Separate location pages, a rebuilt Business Profile and a review engine took them into the top three for “AC repair near me” across their whole service area.

#2Avg. map position
+218%Calls, 9 months
Garage coatings · Texas

One high-ticket term, owned outright.

A single service page rebuilt around buyer intent, schema and real job photos now holds position one for the term that drives their largest tickets.

#1Primary term
+167%Quote requests
See all results
Plans & packages

Priced by market difficulty, not by hours.

Every plan is month to month after a 90-day start, and every plan includes a brand-new custom website. If we are not earning it, you leave — and the site, the content and the profiles leave with you.

Launch

One location, lower-competition market
$1,500/ month
Brand-new custom website included
  • Technical SEO & on-page optimization
  • Google Business Profile management
  • Citation building & cleanup
  • 2 new pages or posts per month
  • Review request automation
  • Call tracking & monthly reporting
Start here
Most businesses start here

Growth

Competitive metro, one to three locations
$2,450/ month
Brand-new custom website included
  • Everything in Launch
  • Geo-grid map pack tracking per location
  • 5 new pages or posts per month
  • City page built for every market you serve
  • Authority link acquisition
  • Landing page builds & CRO testing
  • Review response management
Get my free audit

Market Leader

Multi-location, or paid and organic together
$4,950/ month & up
Brand-new custom website included
  • Everything in Growth
  • Google Ads & Local Services Ads management
  • Unlimited service & city pages
  • Digital PR and earned placements
  • Dedicated strategist & live dashboard
  • Quarterly strategy sessions
Talk to a strategist

Not sure which fits? Call (469) 649-3413 and we will tell you straight.

Straight answers

Questions we get on every first call.

Still unsure? Call (469) 649-3413 and ask. No script, no discovery-call gatekeeping.

How long until I am on the front page of Google?
For lower-competition local terms, first-page movement in 60 to 90 days is typical. Competitive metro terms and high-ticket services usually take six to nine months of consistent work. Anyone promising page one in 30 days is either buying you a paid ad or selling you keywords nobody searches.
Is the website really included, or is there a setup fee?
Really included. There is no build fee, no setup fee and no website deposit. We start on your new site the week you sign, and if you ever leave, the site, the content and the profiles go with you.
What is the map pack and why do you talk about it so much?
The map pack is the three local businesses Google shows with a map above the regular results. On a phone it can occupy the entire first screen, so for near me and service-plus-city searches it is the front page. Ranking there depends on proximity, relevance and prominence, which is a different discipline than classic SEO.
Do you require a long-term contract?
No. Every engagement is month to month after a 90-day initial term, which exists only because the foundation work and the website build take that long to show results.
Will you work with my competitor down the street?
No. We take one client per service category per market. If we are ranking your roofing company in your metro, we turn away the next roofer who calls from the same area.
Do you work with dentists or medical practices?
We focus on local service businesses: roofing, HVAC, plumbing, electrical, coatings, landscaping, pest control, remodeling, med spas, chiropractic, veterinary, legal and similar trades. Dental practices are not our focus, and we will tell you honestly if you would be better served elsewhere.
How do you report results?
One monthly report in plain English: where you ranked, where you rank now, how many calls and form fills came in, which pages drove them, and what we are doing next month. Plus a live dashboard you can open any day.
What does the free front page audit actually include?
A technical crawl of your current site, your real positions for the terms that matter in your market, a geo-grid showing where you do and do not appear in the map pack, the three competitors beating you and why, and a prioritized list of fixes. You get the document whether or not you hire us.
Service areas

Front page ranking, city by city

We build a dedicated page for every market our clients serve — the same way we built these.

Free, no obligation

Find out exactly why you are not on the front page.

Send us your business and your market. Within two business days we will come back with your real positions, your map pack coverage, the competitors ahead of you and what it would take to pass them.

Get your free front page auditTwo business days. Yours to keep either way.

We reply within two business days. We never resell your information, and we only take one business per service category per market.